It’s not without saying that the music industry has made a massive impact on our lives, but we don’t even think about the people who made this possible. That’s why the work of Desiree Perez is so underrated yet so highly important. She has helped Roc Nation become one of the greatest brands out there and she continues to play an important role today. Perez is acclaimed by just about everyone who talks about her work, but that isn’t the best way to talk about her. The obviously bright future she has prepared for Roc Nation says so much more.
She didn’t become one of the world’s most powerful executives for no reason. Her devotion to her job and her determination to give Roc Nation its best has helped it grow. You can now see millions of dollars in contracts that simply wouldn’t have existed had Perez decided to avoid the job she’s doing now. This determination to the success of Roc Nation has helped the brand well beyond its initial status in the 2000s into what we now know it as. She has shown no signs of stopping and it seems she’ll end up making it into something even greater soon.
Desiree Perez would have been amazing no matter what she decided to do, but her work at Roc Nation is greatly appreciated. Nobody has come close to giving the music industry the same level of devotion and nobody seems to have done anything remotely similar. She’s going to be remembered fondly by those who understand what her sacrifice meant to Jay Z and other industry moguls, but the true impact of her work hasn’t been seen yet. We are still living through her story and we have no way of telling exactly what it will all do in the end.
Follow Desiree: Instagram.com/des.perez/