At first glance, marketing and advertising seem like different terms meant to describe the same thing- selling a product or service. Even so, in fact, they are two various aspects of the same objective but entirely distinct from each other. Understanding their differences will enable a company to streamline its agenda in a particular industry. To understand the differences and their functions in companies, take a look at the career of one lady who has perfected her advertising and marketing skills. Lori Senecal is a revered business leader, entrepreneur and a marketer who understands the value of advertising and marketing to businesses.
Lori Senecal’s Career
Lori Senecal is prominent for serving as the Global Chief executive officer of one CP & B. She attributes her career success to the manner in which, she was raised. Growing up with elderly brothers and a father who worked as a coach, she was forced into independence at a relatively tender age. As such, she worked hard to become who she aspired to be as a grown up. Looking as well as breaking down her success story, we can conclude that she used her strength as a child to actualize her dreams. Check out Mediapost to see more.
Lori Senecal did not have a perfect childhood. Soon after attending the university and majoring in sales and marketing, she delved into the career world. Surprisingly, she had this special touch that transformed all her projects into success. Alongside a talent of leading companies as well as organizations, she helped to grow many companies with the most memorable being Crispin Porter & Bogusky. For more details check out Ideamensch.
CP+B is a prominent advertising agency with an employee base of about 700 workers. Established in 1988, the company has since become an international brand that deals with the marketing and advertising of the industry’s pioneer brands across the world. With the assistance of Lori Senecal, the company has taken up new marketing and advertising roles including working for American Airlines and PayPal among others. You can visit Inspirery to know more.
Career Growth and Expertise
For Lori Senecal, innovation comes in handy in marketing. That explains how she managed to launch TAG Ideation; an emerging -marketing device. Alongside her rich knowledge in multinational account management, she has put in a lot of work to developing her career while growing these companies she has worked for including Nestle, Coca-Cola, and InBev among others.
Lori is the CEO of CP&B, and she is responsible for helping and overseeing the development of the firm in its various global locations. She is known for being great in creative and digital marketing industries. As an innovator, she came up with TAG Ideation a unique marketing unit for young adults. Her record of accomplishments and success led her to promotions until she became the president of McCann, NY.
After leaving McCann, she went on to succeed in other roles including running KBS. While at KBS, she came up with brilliant methodologies and strategies for human resources. For the three years, she made the firm one of the prestige agencies to work. During the time, the firm was named the best company to cooperate in NY. Lori Senecal gives credit to the various women who mentored her to the top. She acts as a mentor to other women currently by encouraging them never to give up and to build their path to success.
According to Adage, Facebook has become a reckoning force, and many companies are taking advantage of that to advertise. Social media offers a huge platform and a diverse user base. According to a study done recently, most Facebook users access their accounts through their mobile phones. According to Lori Senecal, the most efficient way to develop an effective advertising plan is to optimize a site for mobile users. Also, every aspect of marketing must be optimized for mobile use. From small businesses to the large ones, they can all advertise on Facebook and get massive results. However, the best way to do it is to use Facebook’s advertising features in the right way.
To make Facebook efficient regarding marketing, advertisers need to have an organized marketing approach, one that features an endgame and before service customer care strategy. According to Lori, the best way to do this is to ensure you have a unified approach. Small firms are more likely to succeed at this because their businesses are flexible. They can come up with a cohesive plan faster. They can also establish the programs working for them and those that are not.
White Shark Media,a search marketing firm, is located in Central America, US and Denmark. It specializes in providing Adwords management as well as Bing Ads to small and medium sized businesses. It tends to focus more on the area that makes more money for the clients. White Shark Media offers its ecommerce clients product listing kind of advertisements in all their management plans, Google analytics implementation and complete conversion tracking.
The company is capable of helping you manage your Adwords campaign from the initial setup and the continuous steps of optimization to make sure you hit your goals every month. You will be able to avoid falling into common pitfalls and errors that are common for most beginners who end up messing their Adwords campaigns. The company helps make your campaign by putting an effective keyword that is negative to ward off unnecessary clicks that will not convert. White Shark Media helps in forging the best negative keywords that ensure a successful and effective campaign.
White Shark Media also assists in ensuring that all your visitors are not just directed to your homepage but are otherwise directed to the most relevant page. This will be the page that is most relevant to what they could be searching for. This exposes your users to an awesome user experience and this goes a long way in influencing the score you get from Google on your ads. This marketing agency will assist you in the creation of customized ads for every keyword that you desire to match the kind of queries typed in by the users. Using the ad extensions also assists the campaign to stand out from the rest due to an increase in visibility and value.
Why Should Companies Go for White Shark Media services?
White Shark Media has a huge experience on a number of platforms like Shopify where it runs AdWords campaigns. The company refers its clients to this platform as it is a great platform given that the first client referred to it back in 2010 is still using it to date. The major clients of the company include A Star Movers Texas, iMarine Incorporated and Platinum Pro Painters Canada.
The company has employed around 144 employees who are in charge of serving the company’s 600 and over active clients. The company boasts of a 8-10% client retention rate and charges mid-level rates that make it suitable for average marketers. The company’s primary services include web development, mobile marketing, pay per click management and SEO. Its secondary services include pay per click engines, conversion optimization and landing page optimization.