Boraie Development built the luxury apartment complex, the Aspire in partnership with New Jersey native and NBA legend, Shaquille “Shaq” O’Neal. The Aspire features luxury living at affordable prices. The high rise complex offers units starting at 600 square feet, and going up to 1200 square feet, with rental rates beginning at $1700- $1940. As far as Boraie Development goes, restoration projects in the New Brunswick area have been 40 years in the making. The 17 story Aspire may be “the jewel in the crown,” but it’s merely the beginning of even greater aspirations. Boraie has future rebuilds in mind for continued development of the urban areas surrounding the Aspire.
The Aspire has 238 units and its own retail space. And not only can residents enjoy the finest in luxury living, but everything about the building is conveniently situated. Residents can opt to leave their vehicles in the four story garage and hop aboard the train. Because the New Brunswick Train Station is only a short walking distance away. The luxury high rise also offers residents a yoga space, a fitness center and a 24 hour, seven days a week doorman.
Shaq, for his role in the project wanted to help restore New Brunswick to its former prestige. As the building projects continue, Boraie Development and Shaq plan to keep hiring skilled workers from the local community. Every new build will offered an opportunity for the development partnership to strengthen and further blossom. Shaq grew up in Newark and fondly recalls memories of spending hours at the Boys and Girls Club there. So, it was his recollections of what the city use to be that inspired him to keep pushing forward with new projects. Each apartment building will also allocate a number of units at market rates. Making rental units in the less affluent neighborhoods, more affordable for low income residents.
Boraie Development builds in areas defined as “urban.” These areas are often under utilized or they have properties that are either vacant, or populated with rundown buildings. Boraie then makes a blueprint plan for urban renewal. The properties are then rebuilt with a new purpose. Lead by the Boraie family, they provide building development partnerships, like the one with Shaq or with an established financial institution. Shaq relishes his involvement in the growth and development of New Jersey, seeing it as a way of giving back to his childhood “stomping grounds.”