At first glance, marketing and advertising seem like different terms meant to describe the same thing- selling a product or service. Even so, in fact, they are two various aspects of the same objective but entirely distinct from each other. Understanding their differences will enable a company to streamline its agenda in a particular industry. To understand the differences and their functions in companies, take a look at the career of one lady who has perfected her advertising and marketing skills. Lori Senecal is a revered business leader, entrepreneur and a marketer who understands the value of advertising and marketing to businesses.
Lori Senecal’s Career
Lori Senecal is prominent for serving as the Global Chief executive officer of one CP & B. She attributes her career success to the manner in which, she was raised. Growing up with elderly brothers and a father who worked as a coach, she was forced into independence at a relatively tender age. As such, she worked hard to become who she aspired to be as a grown up. Looking as well as breaking down her success story, we can conclude that she used her strength as a child to actualize her dreams. Check out Mediapost to see more.
Lori Senecal did not have a perfect childhood. Soon after attending the university and majoring in sales and marketing, she delved into the career world. Surprisingly, she had this special touch that transformed all her projects into success. Alongside a talent of leading companies as well as organizations, she helped to grow many companies with the most memorable being Crispin Porter & Bogusky. For more details check out Ideamensch.
CP+B is a prominent advertising agency with an employee base of about 700 workers. Established in 1988, the company has since become an international brand that deals with the marketing and advertising of the industry’s pioneer brands across the world. With the assistance of Lori Senecal, the company has taken up new marketing and advertising roles including working for American Airlines and PayPal among others. You can visit Inspirery to know more.
Career Growth and Expertise
For Lori Senecal, innovation comes in handy in marketing. That explains how she managed to launch TAG Ideation; an emerging -marketing device. Alongside her rich knowledge in multinational account management, she has put in a lot of work to developing her career while growing these companies she has worked for including Nestle, Coca-Cola, and InBev among others.