The makers of Lime Crime cosmetics created it to be a brand of makeup to set its customers apart from the crowd. The product consists of bright and vibrant makeup colors that stretch the rules so much that it should be a crime. That’s the idea behind the name of the company, as explained by the owner, Doe Deere.
Doe Deere started Lime Crime in 2008 by selling makeup on eBay. Proving that business is about solving a problem, Doe Deere attempted to find cosmetics to match her colorful, eccentric wardrobe. She looked everywhere for the bright makeup. When Doe Deere couldn’t find any, she decided to produce a brand of makeup herself. She added the cosmetics to her existing products sold on her eBay account.
She manages her business by using the knowledge and experience she obtained from the business side of the music industry. Her critics told her that people would not purchase makeup online, but Doe Deere did not listen to them. Today, she is one of the leading trendsetters in the makeup industry. Lime Crime’s products include lipsticks, fingernail polish, eyeshadows, and hair dye in an array of bright colors.
Deere revealed insights from her business and personal life in an interview by Guest of a Guest. She explained that she developed a love for business when she was only thirteen years old. At that time, she sold temporary tattoos to her classmates. That was the birth of her sticker tattoo business.
Doe Deere, born in Russia, moved to New York when she was seventeen years old. Her dream was to become a musician. While pursuing her musical career, she learned valuable business lessons, which included how to market a product. She also learned to appreciate the people who were supportive of her by showing up at events. Today, those who love Lime Crime products and follow Doe Deere are known as unicorns. Doe Deere is the queen of unicorns.
She met her husband in New York where they were both members of the same band. Today, he works with her at Lime Crime as the president of the company.
The advice Deere gives to other women is to be in touch with themselves. She says everyone has something about them that is special. If they can tap into that unique quality, they will flourish. Learn more: https://ideamensch.com/doe-deere/